This website will offer limited functionality in this browser. We only support the recent versions of major browsers like Chrome, Firefox, Safari, and Edge.

The Structurist by Lucy Bulley

The problem I solve:
You had a visionary idea,
You crafted a strategic plan,
You took a bold risk and built your business.
Now, as your startup grows, you’re facing unexpected challenges – operational hurdles that, while essential, pull you away from your core vision. These challenges need to be overcome for you to elevate your business to the next level and achieve your ultimate goals. I work with Founders and CEOs as your Fractional COO on a project basis, to scale your startup that is fast growth or approaching a steep trajectory.

  • South Wales

  • UK

  • Associates

  • Business Support

  • Consultancy

  • FinOps

  • Infrastructure

More information about us…

As a Fractional COO, I help scaling regulated tech companies get the operational structure they need to unlock growth — without losing momentum. I work directly with Founders and CEOs of startups that are scaling or gearing up to scale, building the foundations that support fast, sustainable growth. Whether you’re preparing to raise, expand into new markets, or streamline to protect margins, I bring the clarity and systems to get you there.


My approach is sharp, hands-on, and proven across regulated, high-growth sectors including:

• Fintech & Insurtech | FCA-Regulated Firms | Commercial Insurance | Premium Lending
• Professional Services | Legal | Accounting | FS Advisory
• Tech & Innovation | Cybersecurity | SaaS | Digital Product | Creative Agencies

I partner with scaling teams to:

  1. Maximise team performance
  2. Diversify and strengthen revenue streams
  3. Cut waste and reduce burn
  4. Drive profitability
  5. Navigate change

From growing pains to exit prep, I’ve seen what works — and what doesn’t. My clients value my “been there done it” experience, practical and balanced insights, commercial acumen, and ability to make complexity simple.

Typically, I work with scale-ups on a 6-month project basis, using a 3-module framework focused on:

People — Roles, culture, accountability
Process — Systems, scale readiness, risk
Profit — Revenue levers, pricing, cost efficiency

Restructure | Pivot | Streamline | Scale | Expand | Raise | Exit

More Members