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For consumers, VZTA is an app that puts their entire town in the palm of their hand, connecting them to independent shops, events, trails, and activities in one place. Whether in a small village or a bustling city, VZTA creates a seamless link between residents, visitors, and the local economy, making it easier to shop local and discover new experiences.

Currently in seven towns and one city, 2025 will see VZTA launch digital screen advertising, enhancing business visibility both online and on the high street and hyper-local commerce feature to let users ‘shop their town’. By embracing innovation and collaboration, VZTA is helping towns stay vibrant, competitive, and connected in a changing world