Buff Identification
A startup based in Cardiff, UK, Buff Identification offer technology designed for a range of applications from data sharing to user authentication and fraud prevention. Our secure solution is trusted to handle sensitive data, making it ideal in industries like healthcare, travel or banking.
More information about us…
We provide a fuzzy matching solution while maintaining data security: When matching data we often require it to be done approximately rather than exactly, because there are many nuances to data in the real world; particularly personal data.
Consider your given name. You may go by your nickname in some records and your full name in others. Exact matching is unable to consider the nuanced differences between names like “Bill” and “William”, but they are often used interchangeably. Fuzzy matching can be thought of as measuring the similarity between two data records approximately instead of returning a binary true (match) or false (non-match). It compares data on a sliding scale.