Using Finance for Good: How Hodge’s Purpose Pot Made a Difference Across Wales in 2024

FinTech Wales member Hodge is celebrating a successful first full year of its Purpose Pot, an initiative dedicated to supporting charities, communities, and causes that matter most to its colleagues and customers. From grassroots sports sponsorships to vital health research donations, the Purpose Pot has made a significant impact across Wales and beyond.

“At Hodge, we believe finance should be a force for good, and the Purpose Pot is our way of making a real difference in the communities we serve. In just one year, we’ve been able to support 46 incredible causes—whether through grassroots sports sponsorships, vital health research, or partnerships that create lasting change. Seeing the tangible impact of our contributions has been truly inspiring, and we’re excited to build on this momentum in 2025.”

–  Lewis Dite, Marketing Executive at Hodge

Making a Difference: Key Highlights from 2024

Since its launch, the Purpose Pot has supported 46 causes and initiatives across 14 departments within Hodge, demonstrating a strong commitment to using finance for good.

Empowering Sports & Community Initiatives

• Cardiff City FC Women’s Team – Sponsored player Kelly Adams, including an interview to inspire young footballers across Wales. Watch here: Kelly Adams Interview
• Dance World Cup 2024 – Sponsored Team Wales, who finished 8th in the tournament.
• Grassroots Sports Sponsorships – Provided funding for kits and training facilities for multiple teams:
  • Football: Cardiff County, Sully Sports, Radyr Rangers, AFC Rumney, Cardiff City Women’s, Caerphilly Castle Ladies, Chepstow Garden FC
  • Rugby: St. Peters RFC, Fairwater RFC, Wales U15s Touch Rugby

Supporting Health & Wellbeing

• Donated to health research initiatives focused on Ependymoma, Motor Neuron Disease, and Multiple Sclerosis.
• Supported Velindre Cancer Centre, funding a colleague’s charity trek in Patagonia.
• Partnered with Maggie’s Cardiff and Tenovus Cancer Care through charity football tournaments, finishing 2nd at FAW HQ and 3rd at Power League Cardiff.

Charitable Partnerships & Community Support

• Cardiff Dogs Home – Contributed funds to improve shelter facilities.
• RedSTART – New partnership to bring financial education to children in schools across Wales and the UK.
• Cardiff City Community Foundation – Helping people of all ages through education and fitness programmes.
• Oasis Cardiff – Donations to support Ramadan celebrations and women’s facilities in 2024.

Looking to the Future

Hodge’s Purpose Pot has had a profound impact in its first year, but this is just the beginning. Looking ahead to 2025, Hodge aims to expand its reach, strengthen partnerships, and continue to drive positive change across Wales.

Watch the Highlights

🎥 Watch Hodge’s recap of an incredible year here:

Hodge’s Purpose Pot is dedicated to making a real difference in communities across Wales and beyond. To learn more about their ongoing initiatives, visit Hodge’s website and stay up to date with their latest projects and community support by following them on LinkedIn.