Starling Bank Rises to Second in UK Customer Satisfaction Index
Starling Bank, a leading digital bank and proud member of Fintech Wales, has achieved a significant milestone by securing second place in the latest UK Customer Satisfaction Index (UKCSI), a notable rise from sixth position in 2024.
Published by the Institute of Customer Service, the UKCSI ranks 267 household brands across 13 sectors based on public surveys assessing customer satisfaction. This year’s results underscore Starling’s reputation for prioritising customer experience, with specific praise for its emotional connection with users, ethical standards, and innovative tools such as the Call Status Indicator.
“This achievement reflects the hard work and dedication of our team, who work tirelessly to empower customers to be good with money, 24/7.”
– Joe Gordon, Chief Operating Officer, Starling Bank
Starling Bank operates a major office in Cardiff and continues to play a pivotal role in strengthening Wales’ position in the UK fintech sector. This recognition affirms Starling’s commitment to delivering customer-first innovation, underlining the strength of the Welsh fintech ecosystem.