Sero Appoints Emma Williams as Chief Commercial Officer to Lead Next Phase of Growth

Cardiff-based Net Zero pioneer, Sero, has announced the appointment of Emma Williams as its new Chief Commercial Officer (CCO). Bringing over a decade of leadership experience, Emma will spearhead Sero’s commercial strategy, brand, and customer engagement as the company enters an exciting new phase of growth and delivery.

Emma Williams joins Sero with an impressive track record in brand positioning, strategy development, and execution. Previously serving as Head of Customer Strategy at Hodge, Emma drove a customer-centric approach that strengthened the company’s strategic vision and objectives. Her background also includes co-founding the charity Active4Blood and holding senior marketing roles at Credas, The Indigo Group, and her own marketing agency, Ipsum Consulting.

Emma’s multi-sector experience will be instrumental in supporting Sero’s mission to advance Net Zero in housing. Commenting on her new role, Emma said, “It’s incredible to see the progress Sero has made in delivering more Net Zero homes across the UK. I’m excited to have joined during this phase of growth, and I’m really looking forward to leveraging my expertise to help deliver more results for Sero, its customers, our residents, and the wider housing sector.”

James Williams, Co-Founder and CEO of Sero, expressed his enthusiasm for Emma’s appointment: “We are delighted to welcome Emma to our team at Sero. She’s joining at an exciting time, as we look to build on our recent success and continue on our upward growth trajectory. Emma’s vast expertise and passion for championing customers will play a significant role in helping us enhance Sero’s vision, as we drive our mission to get more homes to Net Zero, simply and affordably.”

Emma Williams’ appointment reflects Sero’s commitment to advancing Net Zero through innovative housing solutions and impactful customer experiences. Sero remains dedicated to delivering affordable, sustainable housing as the UK transitions to a low-carbon future.