Protect Your Family Appoints Michelle Orchison as Head of Product and Proposition

Protect Your Family, the newly launched specialist insurance broker founded by Comparison Creator founder Stephen Jones and insurance expert Eddie Weekes, has appointed Michelle Orchison as Head of Product and Proposition as it continues to build its leadership team and develop its offering.

The appointment follows the recent relaunch of Protect Your Family as a standalone insurance broker focused on delivering simple, accessible insurance solutions for families. The business is currently developing a range of products including landlords insurance, home insurance, gadget insurance, wedding cover, home emergency and boiler protection.

Protect Your Family aims to combine insurance expertise, modern technology and AI-driven customer experiences to make it easier for consumers to access trusted protection products through simpler and more personalised customer journeys.

In her new role, Michelle will be responsible for defining and delivering Protect Your Family’s product vision, creating innovative insurance propositions, and ensuring customers receive simple, transparent and value-driven solutions. Working closely with teams across technology, operations and distribution, she will help bring ideas to market, enhance customer outcomes and support the company’s growth and long-term success.

Michelle brings more than 17 years of experience across both B2B and B2C product development and delivery, particularly within the insurance and financial services sectors. During her career, she has successfully launched, managed and enhanced products that deliver measurable business results.

Her previous roles include positions at Comparison Creator, Veygo UK, MotoNovo Finance, DAS UK Group, RAC, Go Compare and brightsidegroup plc.

Stephen Jones, co-founder of Protect Your Family, said:

“It’s great to have Michelle as part of the Protect Your Family at such an exciting stage in our journey. Her extensive experience in product development, innovation and customer-focused propositions makes her a fantastic addition to the leadership team.

“As we build a brand dedicated to providing simple, accessible insurance solutions for families, Michelle’s expertise will be invaluable in shaping products that truly meet customers’ needs. We look forward to the contribution she will make as we continue to grow and bring our vision to life. I worked with Michelle when she joined Comparison Creator on secondment and I’m pleased she will be making the move to Protect Your Family as we grow our team.”

Michelle said:

“I’m thrilled to be joining the business at such an exciting stage in its development and can’t wait to get stuck in working with the team to create innovative propositions that differentiate us in the market and deliver outstanding customer outcomes! Watch this space!”

Earlier this year, Jones outlined the vision behind Protect Your Family and the opportunity to simplify insurance for consumers.

He said:

“Consumers increasingly want straightforward cover that protects the things that matter most to them without unnecessary complexity. Protect Your Family will be built around that principle. We’re creating a business that combines deep insurance expertise, modern technology and AI-driven customer experiences to make it easier for families to access trusted protection products in one place — delivering smarter journeys, faster decisions and a more personalised experience for every customer.”

Michelle will work closely with founders Steve Jones and Eddie Weekes as Protect Your Family continues to develop its proposition and prepare for future growth.