Principality Building Society Renews Naming Rights Deal with Principality Stadium Through 2030
FinTech Wales member Principality Building Society has announced the extension of its naming rights partnership with Principality Stadium until 2030 — a move that strengthens the building society’s position at the heart of Welsh culture, sport, and economic growth.
As Wales’ largest mutual and the UK’s 6th largest building society, Principality’s continued sponsorship of one of the world’s most iconic stadiums reinforces its long-standing commitment to community investment and national visibility — values closely aligned with Wales’ thriving fintech ecosystem.
Since January 2016, the stadium has borne the Principality name, hosting international rugby fixtures, global concerts, and major sporting events. The renewed investment ensures that Welsh rugby — from community clubs to elite teams — receives sustained support over the next four years.
“I am delighted to announce the renewal of the naming rights of Principality Stadium until 2030 – taking us to the end of the decade.
As the CEO of Wales’ largest mutual, we are proud of our Welsh heritage, while also recognising our national role as the UK’s 6th largest building society.
Having our name above one of the world’s most iconic entertainment and sporting venues is Principality’s statement of intent to the million visitors who come to Cardiff each year, adding real and demonstrable value to our brand and the Welsh economy.”
Formed in 1860, Principality has grown into a nationally recognised financial institution. Its fintech leadership, digital innovation, and community-centred approach are vital pillars of its ongoing success and relevance in the modern financial landscape.
The Welsh Rugby Union (WRU) had previously extended the naming rights by one year during the pandemic, allowing events to recover. The new long-term agreement marks a renewed commitment to shared growth and mutual support between two iconic Welsh institutions.
“This new investment in Welsh rugby will provide vital support to the community game across the nation and directly positively impact improvements to our professional game.
Principality Building Society are one of our longest-standing and most supportive partners who have become synonymous with the top-class events calendar we host in the Welsh capital, as well as being right at the heart of our community game.
We look forward to continuing our partnership with Principality Building Society and achieving more great things together.”