Principality Building Society appoints Peter Dockar as first Chief Commercial Officer

Principality Building Society has appointed Peter Dockar as its first Chief Commercial Officer, as the Welsh mutual continues to strengthen its leadership team and pursue its growth and digital transformation ambitions.

Dockar will join Principality’s Executive team in late September, bringing together responsibility for the Society’s savings, mortgages, branch network and commercial lending businesses.

The newly created Chief Commercial Officer role will focus on driving commercial outcomes across Principality’s product lines, balancing the needs of savers and borrowers and helping the Society move at greater pace in an increasingly competitive market.

The role will also focus on using data and technology to improve customer experiences, commercial performance and value for Members.

Principality, the UK’s sixth-largest mutual and Wales’ leading customer-owned business, said the appointment follows Chief Executive Officer Iain Mansfield’s renewed focus on improving digital outcomes for customers and Members, which he outlined at the Society’s Annual General Meeting in April.

Dockar will also oversee Principality’s branch network, which is the largest of any financial services provider in Wales.

Financial services experience

Dockar joins Principality from Gen H, where he currently serves as Chief Commercial Officer with responsibility for the business’ growth, innovation and scale.

He also brings leadership experience from major retail banking organisations including HSBC and Virgin Money.

Iain Mansfield, Chief Executive Officer at Principality Building Society, said: “I am delighted to welcome Pete to the Society. His commercial experience and genuine passion for the role mutuals play in improving outcomes for customers will be invaluable as we continue to transform the Society for future generations of Members.

“The role brings together our Savings, Mortgages and the Commercial Lending businesses under one roof – from the savings accounts Members open with us, to funding new homes across the country as well as helping people get the keys to their own home, it’s a role that will drive Member and customer value from the start.

“Pete joining us is an important step in building the capability we need to succeed in a changing market, creating greater value for our Members and strengthen our long-term performance.”

Building on Principality’s mutual purpose

Dockar said his new role aligns with his belief that financial services should be designed around customers’ lives.

Pete Dockar, incoming Chief Commercial Officer at Principality Building Society, said: “I’ve always believed that financial services should work around people’s lives – not the other way round.

“I’ve spent my career helping people access the financial products they need to build security and achieve their goals, and that’s a mission that sits at the heart of Principality too.

“I’m looking forward to getting stuck in and building on that proud mutual heritage.”

The appointment follows Mansfield becoming Principality’s Chief Executive Officer in November last year.

Since then, the Society has continued to invest in the leadership and capabilities required to support its digital transformation and long-term purpose of creating a society of savers where everyone has a place to call home.

Read Principality Building Society’s full announcement: Principality Building Society.

View the original announcement: Principality Building Society on LinkedIn.