Joe Gordon to Lead Customer Operations as Starling Bank’s New COO

Starling Bank has appointed Joe Gordon as its new Chief Operating Officer (COO) as the UK challenger bank continues to strengthen its leadership team.

Gordon, the former COO of OVO Energy, will take over from Steve Newson, who is transitioning into the role of Group Chief Technology Officer (CTO). The appointment is subject to regulatory approval, and Gordon is expected to join Starling next week.

A Leader in Customer Operations

With a career spanning 20 years in financial services, retail, and telecoms, Gordon has built a strong reputation for enhancing customer and business outcomes. Prior to his role at OVO Energy, where he supported a 7,500-strong team, he served as CEO of First Direct and held leadership roles at HSBC, BT, and Sainsbury’s.

His appointment comes shortly after Starling’s hiring of NatWest Group MD Raghu Narula as Chief Banking Officer (CBO), reinforcing the bank’s focus on growth and customer-centric innovation.

Strengthening Starling’s Executive Team

“Operational and technological excellence are fundamental to delighting customers and Starling’s future success. Welcoming Joe and Steve to their new roles, with all their relevant experience, will ensure these are at the forefront of everything we do.”

— Raman Bhatia, Group CEO, Starling Bank

“Starling has transformed customer experience in UK banking. With my brilliant colleagues across the bank, I’m looking forward to further innovation for customers to set us apart and help us grow.”

— Joe Gordon, Incoming COO, Starling Bank

Beyond his corporate experience, Gordon is also a trustee for Muscular Dystrophy UK, demonstrating his commitment to people and community impact.

What’s Next for Starling?

As one of the UK’s leading digital banks, Starling continues to expand its services and strengthen its executive team in preparation for its next phase of growth. With Gordon overseeing customer operations, the bank is set to drive further innovation in customer experience while maintaining its strong position in the fintech sector.

📢 Read more from Starling Bank’s official announcement:

🔗 Starling Bank welcomes Joe Gordon!

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