James Walker Joins iVendi as VP of Banking Alliances Amid Lender Expansion

Fintech Wales member iVendi, headquartered in Colwyn Bay, Wales, has announced the appointment of James Walker as Vice President of Banking Alliances, a newly created role designed to strengthen relationships with lenders as the company expands its financial sector partnerships.

Walker joins iVendi with 13 years of experience at Santander Consumer Finance, where he most recently served as Global Account Director, managing international relationships for digital retailers and marketplaces. His appointment comes as iVendi continues to grow its network of lender partnerships, supporting finance providers with its digital motor finance solutions.

“There’s a real energy, commitment, and creativity at iVendi, which has resulted in what I believe to be a truly market-leading proposition for lenders, dealers, and consumers alike. That drive has already led to key lender sign-ups in late 2024, and I’m looking forward to building on that success.”

– James Walker, VP Banking Alliances, iVendi

As VP of Banking Alliances, Walker will focus on developing mutually beneficial partnerships with lenders, demonstrating how iVendi’s point-of-sale technology and data insights can enhance their offerings.

Strategic Growth for 2025

Darren Sinclair, Chief Commercial Officer at iVendi, added:

“Our partnerships with the financial sector are crucial to our success, and James has the knowledge and expertise to help us maximise these opportunities. We’re delighted to have him on board and have no doubt that he’ll play a key role in strengthening our lender relationships as we continue to scale in 2025.”

– Darren Sinclair, Chief Commercial Officer, iVendi

Walker’s appointment follows a period of expansion for iVendi, as the company refines its suite of digital solutions connecting lenders, dealerships, and consumers.