How Veeqo is Building Fintech Talent in Swansea Through Apprenticeships
20 July, 2026
How Veeqo is Building Future Talent Through Apprenticeships in Swansea
At FinTech Wales, we’re always looking to spotlight organisations building the future of financial technology in Wales. Veeqo — an Amazon company based in Swansea — is doing exactly that through its apprenticeship programme.
By investing in early careers, Veeqo is creating real opportunities for people to learn, grow, and contribute to meaningful work from day one.
About Veeqo
Veeqo provides all-in-one ecommerce shipping software designed to help online sellers manage inventory, automate fulfilment, and deliver great customer experiences.
Now part of Amazon, Veeqo combines startup innovation with global scale — while continuing to invest in local talent and high-quality tech careers in Wales.
With a mission to make ecommerce simpler and more efficient, Veeqo is also committed to building a strong pipeline of future talent through apprenticeships and early careers programmes.
Why Apprenticeships Matter
For Veeqo, apprenticeships are about more than just training — they’re about creating real career pathways.
“From the start, we wanted this to be more than just a training programme. Apprentices are embedded into real teams, working on real projects, and learning alongside experienced colleagues.
The balance between structured learning and hands-on experience is key. It gives apprentices the confidence to grow quickly, while also making a meaningful contribution to the business.
For us, it’s about investing in people early — and creating an environment where they can develop into long-term talent.”
Aisling Miller, Product Marketing & Growth Lead
Learning by Doing: Apprentice Experiences
Shaan Mann — Marketing Apprentice
“At school, I struggled with exams and learning from textbooks — I realised I needed something more practical.
With this apprenticeship, I’m learning by actually doing the work. Marketing changes so fast, and being in the role means I’m always working on what’s relevant right now, not what worked a few years ago.
From attending meetings to working on website updates and creating assets for the sales team, I’m involved in real projects every day — and that’s made a huge difference to how quickly I’ve developed.”
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Oliver Harris — IT Support Engineer Apprentice
“I originally studied marketing and worked in videography, but I realised it wasn’t the right long-term path for me. I’ve always been interested in tech, so I started looking for a way to make that switch.
What stood out about this apprenticeship was that I didn’t need previous qualifications in computing — just the willingness to learn. The application process was challenging, but really supportive, and it helped me show how my existing skills could transfer into a new field.
Six months in, I’m already working on real customer issues, diagnosing bugs, and learning to code. The progress I’ve made in such a short time has been incredible — it’s completely changed the direction of my career.”
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Luca Massignani — Sales Apprentice & Account Manager
“I chose an apprenticeship because I learn best by doing. Sitting in a classroom never really worked for me — I wanted to be in an environment where I could develop real skills day to day.
From early on, I was given real responsibility. After onboarding, I started managing my own accounts — working directly with sellers, supporting them through onboarding and helping them succeed.
It’s not just about learning — you’re genuinely contributing. You’re trusted to take ownership, speak to customers, and represent the business. That’s what’s made the biggest difference for me.”
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Horia Hirica — Marketing Apprentice
“What surprised me most is how much you actually get to do. One week I might be writing content, the next working on landing pages or supporting product launches — there’s always something new to learn.
I’ve worked on real projects like case studies, website updates, and in-app communications, collaborating with different teams across the business. It’s not just learning in theory — you’re applying it straight away.
You’re given the freedom to experiment and contribute early on, but with the support around you to keep improving. That balance has helped me develop much faster than I expected.”
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Levi — Software Engineering Apprentice
“Coming into the apprenticeship, I didn’t have much technical experience, so the first few months were a real learning curve. I spent a lot of time building my understanding of JavaScript, CSS and HTML, and gradually started to feel more confident.
What really stood out was the level of support. I have regular one-to-ones with both my manager and my mentor, and everyone on the team is always willing to help when you get stuck.
Now I’m contributing to real projects and working on tasks that directly impact the product. It’s challenging, but you learn quickly — and you can see your progress in a really short space of time.”
What Veeqo Has Learned
“Apprentices bring fresh thinking, energy, and a real willingness to learn. What’s been most impressive is how quickly they grow in confidence and start contributing to the team.”
Aisling Miller
“Our apprentices aren’t just learning — they’re adding value. Within months, they’re contributing to real projects and helping move the business forward.”
Matt Warren, Founder & CEO
Advice for Other Fintechs
“Give apprentices real responsibility early. They develop fastest when they’re trusted to contribute and learn by doing.
If you bring people in and only let them observe, you slow their growth. The key is embedding them into real teams, real work, and real challenges from the start.”
Building the Future of Fintech Talent in Wales
Veeqo’s apprenticeship programme shows how early careers can be built differently — giving people the opportunity to learn by doing, contribute from day one, and grow into long-term roles within the business.
As Wales continues to grow as a fintech hub, programmes like this are helping ensure the next generation of talent is ready to shape the industry.
Read the full Veeqo apprenticeship story at FinTechWales.org.
Visit veeqo.com to explore their latest career opportunities and learn more about life at Veeqo.