From Accelerator to Demo Day: Meet ZUGO, the Fintech Helping Advice Firms Serve Mass‑Market Clients Profitably
As part of the 2025 FinTech Wales Foundry Accelerator, we spoke with Nicholas Basi, Co‑Founder of ZUGO, about what ZUGO does, how the accelerator has helped, and what to expect at Demo Day on Thursday 9th October.
💬 Q&A with Nick Basi, Co‑Founder of ZUGO
Q: For people who haven’t been following your journey so far, what does ZUGO do?
A: ZUGO is a white‑label platform that advice firms can use to service their mass‑market clients much more efficiently and therefore much more profitably.
Q: How are you finding the accelerator so far?
A: I’m absolutely loving it. It’s my first time being in an accelerator like this. The support, mentors, and being part of a cohort with peers has been really good.
Q: What do you enjoy most so far?
A: I think meeting up every month with the cohort, and being able to lean on the team and learn from insights has been one of the best parts.
Q: Looking ahead to Demo Day — are you excited?
A: I am really excited. Looking forward to pitching to the fintech community and investors, and sharing the message about ZUGO — what we’re building, how we’re helping advice firms.
Q: Who should know about ZUGO, especially if they don’t already?
A: Advice firms and asset management firms — we’re a B2B white‑label platform. Our product is aimed at helping those firms serve their mass‑market clients more efficiently, and also offering tools for end users via education and support when needed.
Q: How can people find out more about ZUGO?
A: You can follow our journey at “zugo.group”, or send me a message on LinkedIn.
📅 Join Us at Demo Day
Don’t miss Nick and the ZUGO team — along with the rest of the Foundry 2025 cohort — pitching live at Demo Day on Thursday 9th October, Wales Millennium Centre, Cardiff.
🌐 Find out more about ZUGO: zugo.group
📲 Stay updated with all things FinTech Wales by following us on LinkedIn and visiting fintechwales.org