Community Focus: DeepLearnHS Brings AI and Neuroscience to Talent Innovation in Wales
In our latest FinTech Wales Community Focus, we sat down with Chris Butt, founder of DeepLearn Human Science (DeepLearnHS), to explore how the company is transforming how organisations understand and develop people—right from its new headquarters in Wales.
🧠 What is DeepLearnHS?
DeepLearnHS is a tech company that blends neuroscience, psychology, and artificial intelligence to understand cognition, emotion, personality and behaviour. Their mission: help employers unlock human potential through better hiring, performance management, and team dynamics.
📍 Why Wales?
Chris shared that DeepLearnHS has chosen Wales as its global HQ for several reasons:
- Strong connectivity and access to UK-wide and global markets
- A skilled, friendly, and collaborative talent environment
- A personal connection—Chris lives in Wales and is married to a Welsh woman
After spending several years embedded in the local ecosystem, Chris called Wales “the best place to connect and meet people.”
🌍 Global Use, Local Impact
DeepLearnHS has built a reputation across industries for applying neuroscience and AI at scale:
- Banco de Crédito del Perú (BCP): Profiling 250,000+ candidates annually to support large-scale hiring
- IHG (InterContinental Hotels Group): Enhancing employee performance and team wellbeing in the hospitality sector
- AB InBev: Streamlining 10,000 graduate applications into 400 successful hires, fairly and efficiently, with insight tools available to all candidates
🤝 Supporting Welsh Employers and Apprenticeships
In Wales, DeepLearnHS works closely with partners such as TLC Swansea and Busy at Work in Cardiff to support apprenticeship pathways. Their tools are also helping Welsh businesses improve hiring and team development practices, including within hospitality chains like IHG that operate across the region.
🔗 Collaboration with FinTech Wales
Chris sees DeepLearnHS as a valuable partner to the FinTech Wales community: “Every business is human-led. We’re the bit that helps fintech companies get the best out of their people—whether it’s coders, data scientists or marketers.”
🚀 Get in Touch
Whether you’re hiring new talent, nurturing apprenticeships, or developing team performance—DeepLearnHS offers a one-stop solution, from recruitment to long-term development.
FinTech Wales members can book a tailored demo to see how DeepLearnHS could help their teams thrive.