Final Rentals Expands into Africa with Launch in Zambia, Zimbabwe, and Kenya

Cardiff-based international car rental network Final Rentals has marked a significant milestone in its global growth strategy with a major expansion into the African market. The company has launched operations simultaneously in Zambia, Zimbabwe, and Kenya, citing strong demand in both business and leisure travel sectors across Southern and Eastern Africa.

The expansion underscores Final Rentals’ commitment to meeting rising customer demand for digital-first mobility solutions tailored to regional travel needs.

“We are incredibly excited to bring the Final Rentals experience to Zambia, Zimbabwe, and Kenya. These countries represent dynamic, forward-looking markets with immense potential. Our research shows a clear need for a digitally-focused car rental service that prioritises customer experience, a diverse fleet, and cross-border travel capabilities. We are confident that our seamless online platform and our fleet of well-maintained vehicles, including a strong selection of 4x4s, will meet and exceed the expectations of both local and international travelers.”

– Ammar Akhtar, Founder and CEO of Final Rentals

With this launch, Final Rentals now operates in more than 58 countries across Europe, Asia, the Americas, and Africa—further establishing its position as a leading global player in the car rental sector.