DocFlite Appoints Guy Wendon as Fractional Chief Revenue Officer to Accelerate Growth

DocFlite Appoints Guy Wendon as Fractional Chief Revenue Officer to Accelerate Growth

DocFlite, the fast-growing SaaS platform simplifying paperwork for service-based businesses, has announced the appointment of Guy Wendon as its new Fractional Chief Revenue Officer.

Founded and headquartered in Wales, DocFlite is scaling rapidly within the cleaning and facilities management sector. The platform automates document-heavy processes such as quoting, proposals, contracts, and onboarding — saving time, reducing admin, and helping SMEs win more business.

Guy Wendon joins via his consultancy Accsellerate Limited, bringing decades of leadership experience across banking, SaaS, insurance, and B2B sales. His previous roles span major names including HSBC, Admiral Group Plc, Veeqo, Neighbourly, and Grosvenor Systems. He also founded Accsellerate to support tech companies with strategic revenue growth and go-to-market acceleration.

This appointment also represents a long-standing professional alignment. DocFlite co-founder TJ Amas shared that the partnership has been nearly a decade in the making, originating from conversations during their early days at TechHub. With that vision now becoming reality, both founders and new leadership are aligned on the company’s next phase of expansion.

“We’re thrilled to welcome Guy Wendon to the team. His impressive track record and strategic mindset are exactly what we need as we continue our growth journey,” the company said in a statement shared on LinkedIn.

DocFlite already supports a growing list of service businesses across the UK, including Albany Cleaning, Mrs Bucket, MSS Group, and Mǒr Cleaning. The addition of a dedicated CRO underscores the company’s ambitions to reach more businesses and scale operations across multiple service sectors.

The company was also a participant in The Foundry Season Two, Fintech Wales’ flagship accelerator programme. The Foundry connects Welsh fintech startups with global mentors, investors, and corporate partners to accelerate their growth journey.

DocFlite’s evolution is a strong example of Wales’ vibrant and collaborative fintech ecosystem — one where longstanding relationships, entrepreneurial drive, and local innovation continue to create national impact.