Barclays has released its first major publication of 2025, titled “Fintech Embraces GenAI”, offering a deep dive into how generative AI is transforming the global fintech landscape.

The report is the result of proprietary research involving 500 fintech leaders across the UK and US. It sheds light on current trends, investment shifts, and the tangible impact of AI-powered innovation on the sector.

Barclays’ study highlights how fintech organisations are actively leveraging GenAI across various operational and strategic fronts. The report explores how fintech leaders are approaching the technology’s adoption, including model selection and implementation challenges.

Key insights from the report include:

• A 192% increase in venture capital investment into GenAI technologies throughout 2024.
• The emergence of Agentic AI as a pivotal technology with transformative potential for financial services.
• Comparative insights showing US fintechs leading in GenAI adoption, though facing distinct barriers compared to their UK counterparts.

The report underscores GenAI’s shift from a technological curiosity to a strategic imperative for the fintech industry. With contributions from fintech leaders already engaged in GenAI deployment, the publication serves as both a snapshot of current adoption and a forecast for developments in 2025 and beyond.

The full report, “Fintech Embraces GenAI”, is available now and can be accessed here.

For more information about Barclays, visit home.barclays.