Affinity Financial celebrates double ESTAS Awards win
12 November, 2026
FinTech Wales member Affinity Financial has won Best Mortgage Broker in Wales and Best Mortgage Broker in the UK at this year’s ESTAS Awards.
For a business that began in 2021 with two people working out of a cricket club, the double win marks a significant milestone. Today, Affinity Financial is a team of six, providing independent, bilingual financial and mortgage advice from its base in Carmarthen.
Recognition built on client experiences
The ESTAS Awards shine a light on customer service through client reviews.
Commenting on the double win, the Affinity Financial team said:
“These awards reflect the care and hard work our team puts into supporting clients throughout the mortgage process.
“We’re proud of our Welsh identity. To be recognised as Best Mortgage Broker in the UK, as well as in Wales, is a major milestone for our team.”