Admiral Reports Record £958m Profit as Employees Receive Share Awards

Financial services business Admiral Group plc, headquartered in Cardiff and a partner of Fintech Wales, has reported record profits for 2025 despite a challenging economic backdrop, with strong contributions from across the group and share awards for more than 13,000 employees.

For the 12 months ending 31 December 2025, the group reported pre-tax profit of £958m, up from £826.5m in the previous year.

The company said its UK Motor insurance business delivered a milestone performance, breaking through the £1bn profit mark for the first time. Meanwhile, results across UK Home, Travel and Pet were just under three times higher than in 2024.

Admiral Money also reported strong growth, with profit doubling during the period. The group’s European motor operations improved by nearly £30m following the disappointing Italian result in 2024.

The business said this performance was achieved despite falling prices in the UK motor insurance market, continued political and regulatory scrutiny of the sector and uncertain macroeconomic conditions.

Group turnover for the year dipped slightly from £5.95bn to £5.9bn.

More than 13,000 employees will receive free share awards worth up to £1,800 each through the company’s employee share schemes based on the full-year 2025 results.

Investment in technology and AI

Milena Mondini de Focatiis, group chief executive, said:

“2025 was an exceptional year for Admiral, reflecting the strength of our business model, our discipline and the quality of execution across the group. We reported record profits, continued to grow our customer base and diversify our business, while maintaining momentum in how we invest and innovate.

“The group reported profit of £958m, up 16 per cent, supported by customer growth of 7 per cent. UK Motor delivered an exceptional performance, surpassing £1bn of profit, while our other UK personal lines, Admiral Money and European Motor operations together generated nearly £100m of profit, with strong results in France and a rapid recovery in Italy.”

She added:

“Our focus on customers remains central. Investment in our digital journeys, app functionality and product development continue to improve everyday experiences for customers, underpinned by our customer promise of value, trust and ease. This is reflected in consistently strong service outcomes, and Group Net Promoter Scores above 50.

“2025 was also a year of purposeful acceleration. We completed the integration of More Than, continued to enhance our product range and increased our investment in technology, data and artificial intelligence. We have established a GenAI Centre of Excellence to move from experimentation to scale, with early pilots showing encouraging signs of improved efficiency and enhanced customer outcomes.”

The company also confirmed that in early 2026 it announced plans to acquire Flock, a telemetry-based digital fleet insurer.

“In early 2026, we announced plans to acquire Flock, a fast-growing, telemetry-based digital fleet insurer. This reflects our intention to expand into attractive markets, where our data-led approach and risk expertise can also support better safety and customer outcomes,” Mondini de Focatiis said.

Leadership transition

At the start of 2026, Admiral also announced that Geraint Jones will retire as group chief financial officer this summer.

Mondini de Focatiis said:

“Geraint has made an outstanding contribution to Admiral and played a central role in shaping Admiral’s performance and culture.

“I am pleased he will continue to support the group in a part-time role, and I look forward to working with Rachel Lewis, who will become group CFO on 1 July 2026, bringing deep business knowledge, leadership and a proven track-record of delivery.

“Admiral enters the next phase of its strategy in a position of strength. Our culture, people and disciplined approach remain central to everything that we do and I would like to thank our colleagues across the Group for their continued commitment to our customers and to each other.”