Fintech Wales Foundry Graduate Savannah Price Shortlisted for Entrepreneur of the Year at the British Business Awards 2026

Fintech Wales Foundry Graduate Savannah Price Shortlisted for Entrepreneur of the Year at the British Business Awards 2026

Savannah Price, Founder and CEO of UK fintech Serene, has been shortlisted for Entrepreneur of the Year at the British Business Awards 2026 and recognised on The British Business Leaders List, published with The Times and The Sunday Times.

Price is one of just eight finalists in the Eden Mill Entrepreneur of the Year category, selected from more than 400 entries and evaluated across business performance, innovation, and customer impact. The shortlist recognises leaders setting the standard across innovation, impact, and leadership.

Serene, a Fintech Wales Foundry Season 3 graduate, supports financial institutions in moving from reactive risk management to earlier understanding of customer vulnerability. Using AI-driven behavioural intelligence, the platform enables firms to make better decisions and provide more timely, effective support before financial distress, fraud, or scam exposure occurs.

Commenting on the recognition, Savannah Price said:

“This is a hugely proud moment – not just personally, but for what we’re building at Serene. Financial services have long been optimised to react once problems have already happened. We believe the future lies in earlier understanding – using better data and smarter systems to support customers before risk becomes harm. It’s incredibly encouraging to see that shift being recognised.”

Rick Haythornthwaite, NatWest Group Chair, said:

“As Britain’s biggest bank for business, we are proud to once again sponsor the British Business Awards, recognising the outstanding achievements of businesses across all sectors and every part of the UK.

Businesses like these are central to our economy, creating jobs, driving innovation, and supporting communities. We look forward to celebrating the ambition, creativity and excellence that is at the heart of so many great British businesses in Edinburgh next month, whilst also taking the opportunity to support Social Bite and its vital work tackling homelessness.”

Serene works with leading financial institutions across acquisition, servicing, collections, and fraud prevention, helping firms improve customer outcomes while strengthening performance and reducing avoidable risk.

In practice, this includes identifying customers at risk of financial distress more than 60 days before traditional indicators, as well as surfacing early signals of scam and fraud susceptibility. This enables earlier, more proportionate intervention. The same insight is also helping partners increase approvals by 7–10% without increasing risk, demonstrating how improved customer understanding can drive both stronger outcomes and sustainable growth.

As financial pressure and fraud risks increase, this recognition reflects a broader shift towards earlier, more proactive support in financial services, with firms placing greater emphasis on responsible AI, early intervention, and measurable customer outcomes.

For more information, visit Serene or the British Business Awards.