Sidekick Raises £7.8m as It Expands in Wales with New Cardiff Hub
Sidekick, the wealth platform built for professionals whose finances are becoming more complex as their incomes and assets grow, has raised £7.8m in Series A funding. The investment will accelerate the company’s expansion in Wales, where it is establishing a new operational hub in Cardiff, and will support its mission to make sophisticated investment tools more accessible beyond traditional private banking.
The funding round is led by Eos Ventures and the Development Bank of Wales, with participation from Koro Capital and existing investors Seedcamp, MS&AD Ventures, TheVentureCity, PactVC, Blackwood, 1818 Venture Capital and Semantic Ventures.
Founded in 2022, Sidekick was created to modernise wealth management for professionals whose financial needs have outgrown entry-level investing apps. Many see traditional private banking as expensive, opaque, outdated and often inaccessible. Sidekick aims to offer a more accessible and transparent alternative for people managing larger balances and long-term investments.
Unlike most digital wealth platforms, which focus on entry-level investing or simple portfolios, Sidekick is built for people whose finances have become more complex. The platform brings together long-term investing, personalised portfolios, private markets and Lombard lending – a form of borrowing against an investment portfolio that allows customers to access liquidity without selling assets. This type of lending has traditionally only been available through private banks in the UK.
At its core, Sidekick is an investing platform that combines low-cost public market investing, customised portfolios and, for eligible investors, access to private market opportunities. Its offering includes managed portfolios such as the All Weather strategy, designed to help manage risk across different market conditions.
Alongside investing, Sidekick also provides cash solutions designed for customers managing larger balances. Products such as Multi Shield Savings allow users to spread cash across multiple partner banks within a single account, supporting effective use of FSCS protection.
The platform now supports more than £145m in total assets across its customer base, reflecting growing demand from professionals seeking greater control and transparency as their financial needs evolve.
“A lot of hardworking professionals look like they’re doing well on paper, but still feel unsure whether they’re actually making the most of their money. They’ve outgrown entry-level investing tools, yet traditional wealth management often feels overcomplicated and expensive for what it delivers. Sidekick is designed to remove unnecessary complexity and give people access to investment tools that have traditionally sat inside private banking. This funding allows us to scale that approach, expand our investment offering and reach more people who want transparency rather than complexity.”
Matt Ford, Founder and CEO, Sidekick
The funding will be used to grow Sidekick’s team, accelerate product development and support continued customer growth. As part of this expansion, the company is building out its operations in Cardiff, supported by the Development Bank of Wales, creating roles across customer service, compliance and operations.
“Our investment in Sidekick reflects our long-term commitment to backing ambitious tech businesses in Wales. The company is building high-value products, creating skilled jobs and contributing real economic impact. By providing the growth capital that underpins innovative firms like Sidekick, we’re helping to strengthen Wales’ tech ecosystem and support the next generation of companies shaping the future of financial services.”
Jack Christopher, Investment Executive, Development Bank of Wales
“Over the last decade technology has transformed financial services – from trading and everyday banking to credit and insurance – yet private banking has largely been left behind. Sidekick is applying the same modern, digital approach to wealth, delivering greater access, transparency and control to a segment that has traditionally been underserved.”
James Tootell, Partner, Eos Ventures