Helen Crisostomo Joins Executive Team as VP at Leading Welsh Fintech Firm de Novo Solutions

de Novo Solutions, one of Wales’ fastest-growing technology companies, has announced the promotion of Helen Crisostomo to Vice President of Business Development. The appointment underscores the company’s commitment to strengthening its commercial leadership as it scales across the UK public sector and beyond.

Helen joined de Novo Solutions from Oracle in September 2024 and has since led a significant evolution of the company’s Business Development function. Her leadership has introduced greater structure and consistency across sales and marketing operations, contributing to sustainable revenue growth during a period of rapid expansion.

In her new executive role, Helen will spearhead de Novo’s commercial growth strategy, which includes identifying new market opportunities, driving pipeline and revenue performance, forming strategic partnerships, and overseeing go-to-market initiatives. Her appointment to the executive team is set to align sales, marketing, and broader business strategy as the company enters its next phase of growth.

Mark Sweeny, Founder and Group Chief Executive of de Novo Solutions, commented:

“Helen has made a real and lasting impact on our business. What I value most is her ability to challenge constructively, move quickly, and support those around her. She’s analytical and thoughtful, with a clear focus on doing what’s right for our customers and our people. I’m confident she’ll bring the same commitment, leadership, and focus as she joins the executive team and plays a key role in shaping our plans for 2026 and beyond.”

Reflecting on her promotion, Helen Crisostomo said:

“I’m proud to step into this new role. At such an exciting time for our growth, I look forward to continuing to build strong client partnerships, expand our presence across the UK public sector and beyond, and drive innovation that delivers real value to our clients. Our team’s creativity and commitment to excellence have been key to our success, and I’m excited to help shape the next chapter of our journey.”

Founded in 2021 and headquartered in Langstone, Newport, de Novo Solutions has rapidly established itself as a digital transformation leader. The company was ranked 8th in the 2025 Sunday Times 100 Fastest Growing Companies and 13th in the Deloitte UK Technology Fast 50, making it the highest-ranked Welsh company on both prestigious lists.

de Novo’s technology portfolio includes the industry-specific cloud platform Odyssea™, its proactive managed services solution Value as a Service™ (VaaS™), and Testing as a Service™ (TaaS™) — all designed to support Oracle Cloud and ServiceNow implementations within the experience economy.

For more information, visit www.de-novo-solutions.com.