FinProxy Wins Amazon Innovator Award for Innovation Excellence

FinProxy has been awarded First Prize in the prestigious Amazon Innovator Award for Innovation Excellence, receiving a £50,000 prize in recognition of its digital solution for managing Power of Attorney (POA).

The award was presented at the culmination of the Amazon Innovation Accelerator 2025, a high-profile initiative that brought together over 400 organisations — including small businesses, public sector bodies, and non-profits — to drive innovation using expert guidance from Amazon leaders. The programme focused on emerging technologies and innovation methodologies, including the application of artificial intelligence.

FinProxy’s solution reimagines the traditional POA process by digitising administration and enabling vulnerable adults to manage their finances securely, with the support of trusted individuals. The judging panel highlighted FinProxy’s strong focus on user empowerment, especially its efforts to place POA holders at the centre of the experience and support independent living for longer.

The Awards Ceremony took place at Amazon’s UK headquarters in London, where cash prizes were presented by John Boumphrey, Vice President for Amazon UK & Ireland, and Martin McTague OBE, National Chair of the Federation of Small Businesses (FSB). The awards recognised innovative ideas with the potential for significant social impact and scalable growth.

This recognition represents the first major investment into FinProxy Limited, which will deliver its Power of Attorney technology platform directly to consumers, as well as through financial institutions and professional advice networks.

FinProxy expressed its gratitude to Amazon for supporting small business innovation and for recognising solutions that drive real social value.

“We’re honoured to be recognised by one of the world’s most innovative companies and are deeply grateful to Amazon for championing small businesses and supporting the development of disruptive solutions that deliver real social value,” said the company in its announcement.

Read the original announcement on LinkedIn here.