Welsh Fintech Zero Launches Sustainable Money App to the Public and Opens Crowdfunding Campaign

Cardiff-based Zero, a B Corp-certified sustainable money app, has officially launched to the public, offering a free personal account, debit card, and app designed for climate-conscious consumers. Operating under e-Money regulations, Zero aims to make sustainable banking accessible while establishing Wales as a leader in fintech innovation.

The launch follows a successful early adopter phase, which saw over 5,000 individuals register for early access, highlighting strong demand for sustainable financial solutions in Wales and beyond.

Wales Driving Sustainable Fintech Innovation

Zero is a another standout addition to Wales’ thriving fintech ecosystem, showcasing the nation’s growing influence in financial and technological innovation. Backed by the Development Bank of Wales, the company is pioneering a unique approach by merging digital finance with a commitment to environmental sustainability.

The app introduces a unique feature called GreenScore, which helps users understand the environmental impact of their spending. Unlike traditional carbon calculators, Zero’s GreenScore translates complex data into actionable insights, enabling users to make informed choices to reduce their carbon footprint. Learn more about Open Banking technology, which powers Zero’s integration capabilities, here.

Alongside its innovative app, Zero offers a free debit MasterCard that comes with no ATM or point-of-sale charges abroad. The company has long-term plans to secure a UK banking license to expand its offerings to include sustainable lending products. Future app updates will also introduce Apple Pay, Google Pay, and climate-positive initiatives.

Crowdfunding Campaign Opens for Public Investment

Zero’s crowdfunding campaign on Crowdcube begins this Tuesday, giving the public an opportunity to become early investors in this exciting Welsh fintech. This follows a strong seed funding round in 2023, which included support from the Development Bank of Wales.

As part of its commitment to collective action against climate change, Zero has introduced a Community Share Option Scheme. Through this initiative, Zero will share 20% of its business value with its customers, empowering its community to actively participate in its growth.

A Vision for Wales and the Planet

Co-founder and CEO Richard Theo, a serial entrepreneur known for founding Wealthify, ActiveQuote, and Fintech Wales, sees Zero as a transformative opportunity for the Welsh economy and the planet. Theo commented:

“For the first time in a generation, a company with the potential to stand alongside Admiral as a Welsh FTSE-listed firm has emerged. If we achieve this goal, it will bring tremendous economic benefits to Wales.”

Chief Sustainability Officer Lisa Stanley added:

“Our vision is a world where money is never used for anything that harms the planet. Zero fills the gap between digital banking and effortless sustainability.”

Research conducted by Zero reveals that nearly two-thirds of people (59%) want their bank to use their money in an environmentally positive way, yet only 42% feel their current bank is committed to tackling climate change. Learn more about what B Corp certification means here.

Join the Movement for a Greener Wales

With its roots in Wales, Zero is redefining how fintech can drive economic growth while addressing global challenges like climate change. To sign up for an account or learn more, visit www.zero.co.uk. Interested investors can register for early access to the Crowdcube campaign at Crowdcube | Zero.

“Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment, and you are unlikely to be protected if something goes wrong. Take two minutes to learn more: Risk warning | Crowdcube.”