Admiral Research Reveals ‘Employer-for-Life’ Trend as Generation Z Favors Stability Over Job-Hopping

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Admiral Research Reveals ‘Employer-for-Life’ Trend as Generation Z Favors Stability Over Job-Hopping

Research conducted by Admiral, the leading Welsh-founded and headquartered company, has highlighted a significant generational shift, as 75% of Generation Z (18-27-year-olds) are now seeking stability and long-term career growth over frequent job-hopping. This move toward an “employer-for-life” ethos is driven by the desire for financial security, better work-life balance, and a sense of belonging in the workplace.

Key Findings from Admiral’s Research

  • Stability Amid Uncertainty: Nearly 17% of Gen Z employees cite economic and political instability as a factor, while 50% point to the growing cultural emphasis on work-life balance.
  • Longer Tenures: The average Gen Z worker envisions staying in a role for seven years—double the current UK average of 3.5 years.
  • Development Over Pay Increases: 70% of respondents prefer growing within one company instead of switching jobs for higher salaries.
  • A Sense of Community: 88% of Gen Z workers prioritize financial security and belonging in the workplace.

Admiral: A Model for Long-Term Careers

Founded in 1993 and headquartered in Cardiff, Wales, Admiral exemplifies the employer-for-life ethos. Known as one of the UK’s best employers, Admiral has been recognized as a Great Place to Work for 23 consecutive years. The company’s innovative culture, opportunities for career growth, and focus on employee well-being align perfectly with what younger workers are seeking.

“At Admiral, people don’t want to learn and leave; they want to invest in themselves and their workplace. We’ve built a culture where employees can grow, progress, and explore different roles while maintaining work-life balance.”

— Matt Wintle, Head of Talent Acquisition and Development

“I would never have had the career I’ve had if I had chosen to leave and job-hop. Admiral offered me opportunities to grow, become a manager, and even switch to a different career path in project management.”

— Kate McHugh, Project Manager

The Bigger Picture

Admiral’s findings illustrate a broader trend among Generation Z employees, who are increasingly seeking stable employment as a foundation for both professional development and personal fulfillment.

With 57% of Gen Z workers believing that staying with one employer is more profitable and 40% planning to stay in a role for eight years or more, the shift marks the resurgence of a modernized “employer-for-life” mindset.

“Stability, progression, and belonging are now essential for young workers. Employers offering these will retain top talent in today’s evolving workplace.”

— Shoshanna Davis, Gen Z Career Expert
Learn more about Admiral’s findings and their approach to supporting long-term careers by reading their full blog post: The Employer-for-Life Trend.

Matt Wintle, Head of Talent Acquisition and Development at Admiral