Award-Winning Welsh Startup Yoello Acquired by Global Payment Leader Epos Now

In a landmark deal for the Welsh fintech industry, Epos Now, a leading AI-driven point-of-sale and embedded finance platform, has announced the acquisition of Cardiff-based fintech innovator Yoello. This strategic move solidifies Epos Now’s position in the global payments market, enabling the company to enhance its offerings in Open Banking, mobile payments, and consumer loyalty solutions.

The acquisition is a major milestone for both companies. Since its founding by Sina Yamani, Yoello has grown to serve over two million users across ten countries, processing more than $100 million in payments while raising $10 million in funding. Known for its award-winning QR Order & Pay technology and Open Banking integration, Yoello has consistently driven innovation in the digital payments space.

Epos Now, founded by Jacyn Heavens, serves over 80,000 merchants worldwide. Its robust platform integrates point-of-sale systems with financial and consumer engagement tools, making it a trusted partner for businesses in hospitality and retail.

A Partnership Years in the Making

This acquisition builds on a successful partnership between the two companies that began in 2021, with Yoello’s fintech solutions being white-labeled for Epos Now’s platform. The collaboration allowed both organisations to scale rapidly and serve thousands of shared merchants across multiple countries.

“We are incredibly excited to welcome Yoello into the Epos Now family. This acquisition reflects our shared commitment to innovation and excellence. By integrating Yoello’s groundbreaking payment and consumer solutions, we are enhancing our platform to better serve our merchants worldwide. Together, we’re setting a new standard in the payments industry.”

— Jacyn Heavens, CEO of Epos Now

Sina Yamani, Founder and CEO of Yoello, expressed pride in the company’s journey:

“This marks the end of the incredible Yoello journey and the beginning of a new chapter under Epos Now. The collaboration between our teams has been remarkable, and this deal signifies a bright future for the combined businesses. It also allows us to focus on our next venture, Flytask, which will bring powerful AI solutions to SMEs.”

The Next Chapter: Flytask

As part of the acquisition, Yoello’s AI products have been carved out to form a new venture called Flytask. This initiative aims to empower small and medium-sized enterprises (SMEs) with AI-driven tools to automate and optimise business processes. Flytask has already made strides by providing AI-powered customer service solutions to thousands of Order and Pay merchants this year.

A Transformative Step for Welsh Fintech

The acquisition is a testament to the vibrant fintech ecosystem in Wales, with Yoello’s growth showcasing the region’s ability to nurture world-class startups. It also reflects the global appeal of Welsh innovation, with Yoello’s solutions now poised to make an even greater impact under the Epos Now brand.

As the fintech world continues to evolve, this acquisition highlights the importance of collaboration and innovation in driving forward the next generation of payment technologies.